Effective Marketing Tactics for Shopify Stores [Updates for 2024 Holiday Season]

Let us explore the latest updates in Shopify that can help us prepare for the 2024 sales season!

# 1: Start early by growing your email list with Shopify Forms

• The native Shopify Forms app is available for free to all
• Activate a Popup form on your site that doesn’t cover the whole screen. They work great and are compliant with Google requirements.
• Example Shopify Forms settings
• Shows popup after 30 seconds of browsing
• Position: left down corner
• Remember: always offer something in return for your customers’ data (in this case - the customer email), e.g. a simple 10% discount

Note: Growing your email list is the first step for all other marketing efforts

#2: Personalize your campaigns with Shopify Segments

• Use Shopify Segments to combine users into groups that make sense for your business.

• The pre-built Shopify Segment templates (under Customers > Segments) offer a wide range of options for segmentation:

  • First-time customers
  • High-value customers
  • Re-engage
  • By browsing behavior
  • By purchase behavior
  • By location

Image source: https://shopify.dev/docs/apps/build/marketing-analytics/customer-segments/build-a-template-extension

Shopify has done a nice job of offering different data-driven segmentation, and we urge you to take advantage of it. For example, under Engage High-value Customers templates, you can find subcategories like:

• High-value customers who purchased a product with a specific tag
• Engage high-value, high-intent customers, or our favorite
• Customers who are likely to spend more on your store (using predictive machine learning)

Note: You can bulk edit your tags and metafields with a spreadsheet bulk editor like Mixtable. You can filter products and add tags or other information in bulk, making it easier to manage products and customers.

#3: Test different strategies with Shopify Automation

Set up marketing workflows through Automations using Shopify marketing templates or create your own flows.

Image source: https://www.shopify.com/ph/blog/reengagement-automations

You can choose from several automation templates:

• Abandoned checkout
• Abandoned cart
• Abandoned product browse
• Welcome new subscribers
• First-purchase upsell
• Customer win-back
• Custom email automation
• 3rd party automation

Activating the pre-built automation is the first step, and it requires no time or other involvement from your side.

You can customize your automation by improving the triggers or the pre-generated marketing email afterward.

#4 Add more Product Variants - Shopify limit has been lifted from 100 to 2,000

• Make it easier for users to choose: add products for all the variants, make product lists, and make it easier for them to select different colors and sizes—improve their shopping experience to the best of your ability!

• Use the Color Swatches - the latest (and most required) feature made natively available in Shopify (video where it’s shown how to enable color swatches:

#5 Get ready with Countdown Sale, Limited-Time Offers, and Holiday Special tags:

• Prepare to create excitement and urgency by using countdown sales or limited-time offers. This strategy can help drive conversions by encouraging shoppers to make quick purchases before the offer expires.
• Start crafting your email marketing, social media advertising, and website banners to promote these promotions effectively.
• If you sell internationally, make sure you know the special dates for each of your markets so you can run local Holiday promotions - here’s a nice resource that can help you with the planning:

Note: You can bulk edit prices in different countries and compare-at prices per country with the Mixtable spreadsheet bulk editor.

Start planning for the 2024 holiday season - preparation and execution are key to a successful bottom line.